Douglas Spotted Eagle

Insider Tips for Optimizing Your Video for YouTube & Facebook

YouTube and Facebook, the new Broadcast Centrals are a huge opportunity for traditional and non-traditional broadcasters. However, both sites recompress video uploads, and this can cause a significant loss in quality. Knowing how to best edit and deliver for YouTube and Facebook will assure the least (if any) quality loss in uploaded videos, leaving your clients wondering “How did you do that?” We’ll cover best practices for editing, graphics, and encoding for the best possible image output for these two popular websites. We’ll also discuss use of metadata to drive the most traffic and provide important analytics to better understand your viewers.